When he first came to New York, Stern was mostly a DJ-a spinner of Top 40 records. The salary hike reportedly made Stern the highest-paid performer in show business, won Sirius millions of new subscribers, and before too long, sure enough, led to the absorption of a faltering XM into the behemoth that is now Sirius XM.įourteen years later, Stern can still be heard on Sirius-but much of what his listeners now hear doesn’t sound much like the Howard Stern of yore. In 2006, when Sirius and XM were competing to dominate the new medium of satellite radio, Sirius offered Stern a gigantic sum to be the centerpiece of its extremely wide range of programming, from the Catholic Channel to OutQ (for gays). (Meantime, WNBC-AM went rapidly downhill and, in 1988, was shuttered, along with the rest of NBC’s radio division.) Over the years, Stern’s show got syndicated to other major North American markets, and for a time, highlights from each day’s show were aired the same evening on the E! television network.
Stern was promptly snapped up by another Big Apple station, WXRK-FM, or K-Rock, and during the next two decades served as its spectacularly popular morning man. Stern garnered big ratings-but, after three years, was fired by executives at 30 Rock who felt he was tarnishing the Peacock Network’s brand.
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In 1982, after a series of increasingly high-profile radio gigs in suburban Westchester, Hartford, Detroit, and Washington, D.C., a scrawny, long-haired, 6’5”, 28-year-old Long Island native named Howard Stern, who had gained notoriety for his naughty-boy japery, was summoned to New York, the nation’s biggest radio market, to be the afternoon drive-time man at WNBC-AM, which then was NBC’s flagship radio station.